Value-Added Checking Strategies - Maximize Appeal, Strengthen Loyalty, Deliver Results
Challenges Meet Innovative Solutions. Financial institutions are in an ever-competitive, ever-evolving marketplace. The challenges of lower-interest margins, stagnant or decreasing fee income, free checking, and commodity products are even more prevalent than they were 10 years ago. A partnership with Affinion Group meets these challenges head on, putting increased profits, loyalty and results in the palm of your hands.
For more than 35 years, Affinion Group has successfully partnered with financial institutions across the globe to create and deliver value-added checking strategies that maximize appeal, strengthen loyalty, and deliver results.
Value-added checking programs help our partners:
- Deliver incremental fee income
- Increase account-holder retention and overall lifetime value (LTV)
- Maximize cross-sell opportunities
- Differentiate from the competition
- Acquire new account holders
Value-Added Checking - Program Support
Our comprehensive, turnkey checking strategies include extensive program support and multi-channel delivery, all to ensure your program generates results.
Strategic Planning
Understanding your strategic objectives is critical to the program's success. Our consultative approach ensures the proper program and pricing strategy are developed.
Best-In-Class Training
Your employees will receive customized training session either in person or via webinar to ensure all employees know the benefits within the program, how to sell the program and ultimately how the program benefits your account holders and your financial institution.
Multi-Channel Marketing & Delivery
We market and support your program(s) in-branch, through direct mail, through external advertising and online. All promotional materials including brochures, posters, multimedia/digital merchandising, print ads, statement inserts and more are included at no additional cost to you.
Key Benefits:
- Expect 30% higher account-holder satisfaction
- Convert up to 35% of all new checking accounts into fee-generating programs
- Increase cross-sale ratio up to 1 full percent
- Add between 18%-22% in pre-tax net income
- Expect 40% reduction in account-holder attrition leading to increased overall lifetime value (LTV)
- Multi-channel program delivery
Value-Added Checking - Program Strategies
Our customized turnkey program strategies can be tailored to fit your institution and desired segment. Whether you're looking for a mass appeal program or one to attract a specific segment, we understand the market and will create a program that meets your overall objectives.
Our Program strategies include:
- Identity theft protection solutions
- Consumer savings programs
- Savings and protection programs
- Student-appeal programs
- Affluent programs
- Senior programs
- Small business programs
Call us today at 1-800-251-2148 to speak with an Affinion representative
and learn how to make value-added checking solutions work for your institution.