The Value of Partnership

When one of the nation’s largest financial institutions and issuers of credit card products went looking for a way to attract and retain customers, they found that – and much more – with Affinion Group.

For more than 20 years, we’ve been working with this client to not only help them build and maintain their customer base, but to generate substantial incremental revenue – over $65 million in commissions and fees from the marketing of our membership and insurance products in the last 5 years alone. The secret to our success: a true partnership that showcases our ability to customize virtually every facet of our business to fit our client’s needs.

We created branded products for our client that currently generate 2.3 membership sales per minute. Along with these branded products, we also market almost every Affinion product – membership and insurance – through virtually every marketing channel: targeted direct mail, statement bangtails, dedicated inbound and outbound call center telemarketing, online marketing, and email.

Over the past three years, we have rolled out our client’s branded products to their affiliated companies. By remaining sensitive to the unique requirements and operations of each entity and meeting with each group on a weekly basis, we ensure that all projects are completed on time, to the desired specifications, and that performance goals are met.

With over 20 years of success, we have proven the value of our partnership-based approach. Our dedication and commitment to our client’s business continues to drive us to new levels of integration and revenue growth: in 2005, we enrolled over 2 million new members across all membership and insurance products.