Manage Reward Costs
Without Decreasing Your
Program’s Consumer Appeal...
Affinion Loyalty Group (ALG) has been successful in reducing the gross cost per point redeemed across the programs it manages by 19% since 2003. Five percent of total points redeemed have shifted away from airline tickets to other options since 2003, due in part to the promotion of lower-cost items like merchandise and gift cards. Continually introducing new lower-cost redemption options encourages further shift away from airline tickets
Additionally, overall cost per point for airline tickets has decreased by 11% since 2003, due in part to ALG’s introduction of flexible new offers like Dollars Off and Variable Redemption Matrices.
ALG also monitors shifts in marketplace standards and recommends corresponding changes to the redemption value in certain reward categories, further reducing reward costs.
Over the last few years...
30 years of service
70 million members worldwide
Over 800 million direct marketing pieces mailed annually
46,000 marketing campaigns conducted over the last decade
80 million telemarketing contracts annually
Over 1 million new online members added each year
Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV