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Retaining Customer Strategies

Increasing Usage and Retaining Customers


A client wanted to find new ways to increase spending during the holidays. Affinion Group designed a test to offer our Guaranteed Low Price protection product from November to January to a select group of customers.

During the test period, select customers could purchase an item using their card with a guarantee that would refund the difference if the item was found at a lower price post purchase. The purchasing behavior of the test group varied greatly from their control counterparts, including the following:

  • Transaction activity increased 9%
  • Total spend increased 13%
  • 17% fewer account closings

 

 

 

 

 

 

 


Over the last few years...

 

  • 30 years of service
  • 70 million members worldwide
  • Over 800 million direct marketing pieces mailed annually
  • 46,000 marketing campaigns conducted over the last decade
  • 80 million telemarketing contracts annually
  • Over 1 million new online members added each year
  • Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV
  • 25 core products with custom flexibility