Enhanced Statements Can Drive Redemptions Away From Expensive Airline Tickets

Affinion Loyalty Group (ALG) can provide enhanced statements to your members, which can produce a sustained shift away from airline tickets toward lower cost redemption items. On average, the cost per point redeemed drops by 11% after a program introduces quarterly enhanced statements to its members. Enhanced statements consistently generate an increase in total redemptions during the month following the mailing.

Enhanced statements consistently generate an increase in total redemptions during the month following the mailing, and items. Items promoted in an enhanced statement experience a 26% greater increase in items redeemed following the statement drop than items not promoted.

After the introduction of enhanced statements, overall redemption rates remained stable while points shifted from Air to Non-Air. Points redeemed for Non-Air items remained above 25% during non-statement months.