In order to reduce costs, a top ten U.S. financial services institution added alternatives to air rewards such as merchandise and gift certificates to an existing rewards program.
Affinion Group created, printed and fulfilled an enhanced version of the existing points statement that added full color, multiple pages and clear copy which promoted the new rewards offerings.
As a result of the enhanced statements, redemption volume for the promoted items increased over 300%, activity rates for the portfolio increased 60%, and average monthly spend increased by 54% in the months following the mailing of enhanced statements.
Over the last few years...
30 years of service
70 million members worldwide
Over 800 million direct marketing pieces mailed annually
46,000 marketing campaigns conducted over the last decade
80 million telemarketing contracts annually
Over 1 million new online members added each year
Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV