Generate Online Redemptions for
Lower - Cost Reward Items...
Affinion Loyalty Group (ALG) targeted to active members an email campaign promoting gift cards, which drove a 24% shift in points redeemed to the promoted redemption type.
As a result, gross cost per point redeemed was 11% lower during the response period, with 90% of response activity occurring in the web channel.
Redemptions per day among the targeted members spiked 132% during the promotion response period.