Company: A Major U.S. Based Automotive Manufacturer

Driving sales and retention via targeted marketing

Driving sales and retention via targeted marketing

Client Needs

A platform with the flexibility to support multiple marketing programs

  • Points based programs
  • Entitlement based formula pricing programs
  • Flat and variable offer programs

Consumer Needs

Buying a vehicle can be one of the largest purchases of a consumer's lifetime. The buying process can be stressful, so knowing that they are getting a great value on their purchase is important.

Our Solution

Affinion created a version of our proprietary loyalty platform for the company that enables a variety of programs

  • Company Card Portfolio: Six different reward products with their own unique program rules
  • Vehicle Purchase Portfolio: Seven affinity programs targeted at audiences
  • Private Offer Portfolio: Digital Private Offer application allows marketing to target specific consumers on the web
  • Goodwill Portfolio: Allowing dealer and field organization to make specific discount offers to consumers

Business Results

  • Company to target specific consumer groups via diverse programs to drive incremental vehicle sales
    • Company has a goal to double the percent of retail sales that include the redemption of Company Card points
  • Flexible platform allows rapid deployment of new campaigns
    • Credit Union Discount program evolved from strategic financing partnership to a driver of sales
    • Company increased sales of vehicles through targeted internet campaigns

About Us

Read more

Solutions

Read more

Case Studies

Read more

Investors

Read more

Contact Us

Read more