Company: Major U.S. Entertainment Retail Company

Consumer benefits to drive customer satisfaction and revenue

Consumer benefits to drive customer satisfaction and revenue

Client Needs

A major U.S. entertainment retail company with hundreds of stores located nationwide was looking for a way to further enhance their existing loyalty program with the objective of increasing repeat traffic and spending in their stores by providing a suite of red carpet services for their customers, giving them the VIP treatment

Consumer Needs

In the new economy, consumers are more cautious about spending and are actively looking for solutions to save on everyday purchases

Our Solution

  • In 2008 Affinion created a white label retail solution that the company now offers to their members through the point-of-sale channel
  • The VIP loyalty program offers a suite of red carpet services:
    • 10% off instantly on in-store purchases
    • 20% off on consumer’s birthday
    • $20 gift card for trying the VIP membership
    • Cash back rewards
    • Discounts at thousands of participating restaurants
    • And so much more!

Business Results

  • Over 300,000 active members enrolled since inception
  • The company earned significant incremental revenue since program inception

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